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American Tennis Circuit Appoints Shamrock Sports & Entertainment to Build Its Corporate Partnership Program
The new U.S. women's professional tennis circuit brings on the veteran sports marketing agency to court blue-chip brands
Alternatives to the traditional pro tennis tour are popping up from INTENNSE to World Team Tennis. Now there’s a new option in the industry looking to grow the women’s game.
The American Tennis Circuit is a new professional women's tennis circuit created to keep elite talent competing and developing on American soil. The organization believes that far too often talented tennis players quit the game because of the financial, safety, and logistical demands of chasing the international tour.
That’s where the American Tennis Circuit comes in. It’s creating a pro tennis circuit that gives these athletes a world-class place to compete, earn, and grow without leaving the country to do it. This is an important next step for the sport to support alternative pro pathways.
But that’s not all. Tennis popularity is at an all-time high. Fans want to watch the highest levels of the sport, but don’t always have the opportunity. The American Tennis Circuit provides another option for fans to enjoy tennis without paying exorbitant prices for U.S. Open tickets.
As for the partnership with Shamrock, their goal will be to expand the circuit's awareness, strengthen its influence throughout the sport, and generate meaningful economic impact for athletes, partners, and stakeholders alike.
“Tennis is full of women who can go toe-to-toe with anyone in the world and still walk away beaten not by an opponent, but by the cost and chaos of chasing the tour overseas,” Nicholas Konjevic, Vice President, American Tennis Circuit. “We built the ATC to change that math. Bringing Shamrock on board means we have a world-class commercial team working for our players from day one, so the brands ready to back the next generation of champions know exactly where to find them.”
Launching in November 2026 with its premiere at the University of Miami, ATC will stage up to 20 tournaments on iconic U.S. university campuses in its inaugural 2026–2027 season, forming a transition pathway that connects the junior, collegiate, and emerging professional ranks.
