The United Pickleball Association Plans to Raise $150-200 million

As pickleball evolves from a new and growing sport to one that is more mature, it was always inevitable that the leading organizations would begin to consolidate power.

We’re seeing the first signs of this with recent reporting from sports business analyst Joe Pompliano that the United Pickleball Association (UPA), parent company of the PPA Tour and Major League Pickleball, is aiming to raise $150-200 million in capital to create pickleball's first vertically integrated platform.

Pompliano reported that UPA plans to merge with Pickleball Inc. and other pickleball assets owned by billionaire Tom Dundon. This would create a single holding company that spans the entire pickleball ecosystem.

By combining these pickleball assets into one organization, it will create a much more integrated, one-stop place for players and the sport as a whole.

The goal of this merger from a financial perspective will be to break even by 2027. All eyes will be on this target as long-term profitability for many pickleball organizations is an important focus as the sport continues to grow globally.