How an LA Tennis Boutique is Putting Independent Tennis Apparel on the Map

Everyone’s heard of the big tennis apparel brands, but the sport is entering an independent brand renaissance with a wave of expressive and street-ready styles.

No one is highlighting these clothing brands better than Greig Bennett, founder of Grand Slam LA. This first-of-its-kind tennis lifestyle boutique isn’t your normal tennis shop. It brings together a curated product offering that includes local and independent brands, alongside vintage apparel. He describes the shop’s energy as “reminiscent of a 90s skateshop with the aesthetic of a Riviera tennis clubhouse.”

With the rise of tennis over the past few years, the fashion side of the sport has grown significantly. The demand and interest in a wider range of apparel has resulted in the emergence of a new sub-category of brands for a new audience of consumers.

“You can’t put all tennis apparel into one bucket because there are different silos and different styles meant for different people,” said Greig Bennett, founder of Grand Slam LA. “There are a lot of independent brands focusing more on rec players. Some have performance tech, but they are hiding it and making it more cool and street ready.”

During Indian Wells in Palm Springs, Grand Slam LA organized the Advantage Fair, the first tennis fair bringing together independent brands, vintage collectors, and community-driven experiences. The event included independent brands, vintage collectors, and tennis entertainment.

“The fair was a way to create a space for smaller and independent brands to show their stuff and show the world that there is this movement happening for independent tennis,” said Bennett. “We brought everyone together on this larger platform and stage during one of the sport’s biggest tournaments.”

The impact Bennett has made within the tennis world is already impressive, but his passion and drive suggest this is only the beginning.

Racket Sports Weekly got up close and personal with some of these amazing brands at the fair. Highlighted below are a handful of the independent apparel brands leading the next generation of tennis clothing. Follow Racket Sports Weekly on Instagram for our Fashion Friday miniseries for exclusive interviews with each brand’s founders.

Common Courtesy

Launched this past month, founder Bri blended her passion for fashion and tennis to create a truly standout women’s clothing brand. With the goal of promoting positivity and good sportsmanship, her clothing lineup brings together light colors and silhouettes. Each piece is produced in Los Angeles and is made in small batches, allowing for a hands-on approach to quality and detail.

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Ace the Moon

Ace the Moon is a tennis-inspired lifestyle brand producing all of its pieces in Los Angeles. Drawing from personal passions for tennis, New York culture, and laid-back West Coast aesthetics, the brand focuses on creating fun, expressive apparel that can be worn both on the court and in everyday life. The brand aims to fill a white space for lifestyle-driven tennis merchandise that feels cool, casual, and authentic.

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richsport

Childhood besties Nicole and Sarah grew up playing tennis, but never felt a strong connection to a brand that truly represented them. They created richsport to bring boldness, confidence, and personality to the court, encouraging players to express themselves while having fun. The independent brand offers a range of accessories and apparel including grips, grip bands, dampeners, and clothing, and recently partnered with Head on a successful limited-edition collaboration featuring a bright orange tote bag, strings, and a dampener.

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Driveway Paradise

Founded by Matt Carpenter, Driveway Paradise blends streetwear and performance apparel designed for pickup sports like tennis, padel, and basketball. The brand uses innovative plant-based fabrics made from materials such as mint and algae to create naturally cooling, antimicrobial pieces with a sustainable focus. Featuring items like pickup tees, padel sets, and retro-inspired basketball shorts, Driveway Paradise aims to bring modern fits, unique textures, and everyday style to athletes who want versatile gear both on and off the court.

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TAANGO

TAANGO is a tennis apparel brand inspired by early 2000s sportswear and cyberpunk aesthetics to bring a fresh visual identity to on-court style. The collection includes cotton tees, performance shirts with mesh detailing, mesh shorts, and a variety of hats designed with unique silhouettes and piecing. Built around the idea that tennis can be played casually with just two people, TAANGO focuses on self-expression and modern design, seeking to help reshape how both men’s and women’s tennis clothing looks and feels.

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Insolette

Insolette is a women-focused tennis and racket bag brand founded by Stephanie Lee. She created the brand to fill a gap in the tennis bag market with an option that combines function, style, and versatility. Pieces like the Victoria Duffel feature amazing, high-quality detail that will have anyone looking their best whenever they hit the court.

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Laurel Canyon Tennis Club

Laurel Canyon Tennis Club is a tennis apparel brand inspired by psychedelic prints and 1970s counterculture style. With backgrounds in art, graphic design, and costume design, the founders create bold, expressive pieces that stand apart from traditional tennis wear. Signature items like their versatile wrap dress and graphic “Love All” print reflect a focus on individuality, retro influence, and styles that transition seamlessly from tournaments to everyday life.

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Oyster Tennis Club

Oyster Tennis Club spans outside of the traditional norm with crafted high-quality styles that focus on luxury travel sportswear. Founder Woodie White's mission is to diversify the traditional landscape of adventure and tennis through community and inclusivity. From hats to hoodies and vintage polos, Oyster Tennis Club brings a unique style to the tennis world to help players look great on and off the court.

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Boast

Founded in 1973 by Ivy League squash and tennis players in Greenwich, Connecticut, Boast was created as an Americana-inspired alternative to European tennis brands. The brand continues to focus on authentic on-court performance apparel with clean designs, classic colors, and technical fabrics, including PK performance polos and four-way stretch shorts offered in multiple lengths. With strong roots in the country club scene, Boast remains a staple in pro shops, blending premium performance with timeless lifestyle style.

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Outside Lines Tennis

Outside Lines Tennis was created to bring new energy to men’s tennis apparel by blending modern design with inspiration from the late-90s and early-2000s era of the sport. The founder saw a category that had grown stale, with limited options for players looking to express personality on court. Outside Lines aims to deliver something fresh while still paying tribute to the history and culture that shaped the game.