IBM Renews Partnership with The All England Lawn Tennis Club

Ever since partnering with the US Open in the 90s, IBM has been a staple in the tennis sponsorship space. Whether through live scoring, advanced analytics, or most recently AI, the company marries sport and technology that helps bring value to the average tennis fan.

As one would expect, IBM’s strong tennis presence is continuing through a renewal of the 36-year partnership with The All England Lawn tennis club. The relationship began all the way back in 1995 with the Wimbledon website, followed by the mobile application in 2009, and then the first integration of enhanced AI-powered solutions in 2017. 

Over the years, this partnership has created engaging fan-facing features that have raised the bar for tech innovation in sport. The new agreement is focused on initiatives to expand the event's global reach and achieve a deeper fan engagement across Wimbledon's digital ecosystem in 2026 and beyond.

"We are delighted to have agreed a multi-year extension to our long-standing partnership with IBM," said Usama Al-Qassab, Marketing & Commercial Director, The All England Lawn Tennis Club. "For 36 years, IBM and the All England Club have embraced innovation and created world-leading digital experiences to bring our fans closer to The Championships. As we look to attract the next generation of Wimbledon fans from around the world, the AI-powered capabilities of IBM will be key to ensuring our future digital experiences are relevant, personalised and engaging."

As IBM continues to innovate and provide more insights, fans will reap the benefits with new ways of interacting, engaging, and following the game.