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Pickleball Kingdom Continues Global Conquest with Expansion into Europe
The pickleball club franchise makes another major international move to spread pickleball around the world
First India and now Europe, Pickleball Kingdom has quickly expanded its reach into a couple major markets.
This is all part of the brand’s fast-moving global expansion strategy to bring its proven indoor model, community-driven programming, and professionally operated facilities to the international market.
The leader of the European expansion efforts is Philippe Bru. He will focus on expanding across the continent, with an emphasis on identifying and partnering with franchisees in Europe who share a commitment to long-term value creation, disciplined growth, and strong local execution.
“Our European expansion is built for long-term partners,” said Rob Streett, President and Chief Global Officer of Pickleball Kingdom. “Philippe's leadership strengthens our ability to execute a disciplined, investor-aligned growth strategy while maintaining the quality and consistency that define the Pickleball Kingdom brand.”
The global expansion strategy first kicked off back in November when it was announced that Pickleball Kingdom would be expanding into India. The new locations will lean into the cultural and social trends in the country to bring a fresh wave of accessible recreation and social connection. Pickleball Kingdom will target the growing number of young families and professionals in India looking for activities that promote health, teamwork, and fun.
“From day one, India has been our number one choice for international expansion,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. “India's energy, athletic spirit, and love for community mirror everything Pickleball Kingdom stands for. This is the biggest announcement our company has made to date. The future is very exciting!”
Leading this expansion is Team BAQ Wizards India, founded by Bhanu Gulati, Anuj Duggal, and Qudrath Ali. With more than 30 years of combined experience in leadership, business, and sales, the trio brings vision, integrity, and a shared passion for community.
Since Pickleball Kingdom is run as a franchise model, we expect momentum to build slowly as the newly appointed leaders in each area secure partnerships to open new clubs. However, it’s still a great sign for international pickleball growth as the sport begins to look overseas for new players.
