ONE Sotheby’s International Realty Expands Sports Presence with Top U.S. Padel Player

Each day we’re seeing signs of padel’s growth in the U.S. market. Whether that is a new club, new investment, or landmark deal, these moments add up to major momentum for the sport.

ONE Sotheby’s International Realty is the next major brand to expand its reach in the world of U.S. padel. This collaboration coincided with two of Miami’s marquee sporting events—the Miami Open and the Miami Premier Padel P1—showing the company’s commitment to the intersection of luxury, lifestyle, and high-performance sport.

"Vinny Di Francesco embodies the drive and excellence that define our brand, making him the perfect partner as we lean into the incredible momentum of padel in our market and globally. This collaboration is a natural synergy to reinforce our firm’s deep-rooted connection to the sports and entertainment world,” said Daniel de la Vega, President and CEO of ONE Sotheby’s International Realty.

This partnership is the next step in the brand’s newly developed sports & entertainment division, which specializes in concierge-level real estate services tailored to the unique needs of professional athletes, entertainers, and high-profile clientele.

The new relationship between Di Francesco and ONE Sotheby’s will continue through his season with the goal of solidifying the brand’s presence within the elite padel community and its premier venues.

Partnerships like these not only provide huge value for the brand, but also bring new eyeballs to the players and sport. Each new partnership builds another layer of credibility and momentum for padel as it looks to build a top-tier list of sponsors. With more and more deals like these, padel will build a strong case for high-profile investors looking for big ROI to join the sport.