How the APP is Building Pickleball’s Future

We’ve all witnessed the meteoric rise of pickleball from a niche sport to a global superpower continuing to spread like wildfire.

As many of you know, one of the leading organizations at the center of that growth is the Association of Pickleball Players (APP), which has focused on building both professional competition and amateur participation opportunities.

In this episode of ⁠Racket Sports Weekly⁠ podcast, host Ian Rapport talks with APP CMO Tom Webb about why pickleball’s growth is unlike any modern sport, and how accessibility, community, and global expansion are reshaping its landscape.

Webb goes deep into:

• Why storytelling, inclusivity, and community are core to pickleball’s success
• International expansion across Asia, Europe, and beyond
• Tennis vs pickleball narratives
• What the future could hold for the APP and the sport globally

🎧 Listen now to learn how pickleball is evolving from a pandemic boom sport into a global sports business powerhouse.